Grey Goose VIP Bar in VICS Club opened

In July 2009, GREY GOOSE VIP SPACE for VICS CLUB in Beijing celebrated its opening. Our design for the Grey Goose vodka brand space takes inspiration from the “lone goose” and the “flock of geese” imagery from the brand visual identity. We wanted to create a backdrop where these associated icons can be placed as if the “geese” were in flight across the skies. We designed a geometric stellar pattern that propagates in a non-periodic manner on the backdrop wall, with specific niches displays and lit tiles, resulting in an engaging and intimate space.


Sign up for our e‐newsletter

Sign up to our free email newsletter service and we will keep you up to date with our projects.

You can unsubscribe at any time.